Marketing Automation Manager
We are searching for a detail-oriented, data-driven, strategic thinker to create, optimize, and scale our marketing automation programs. We need someone who is seriously obsessed with curating thoughtful nurture campaigns with the right message for the right audience at the right time—from the ground up. If you live for building campaigns that expand the MQL funnel and increase closed revenue, then we need you!
Who We Are:
We’re a sales enablement company that helps field and door-to-door sales teams do their jobs quicker and more effectively. Our core product is a mobile and web app, supplemented by knowledgeable people who help companies make the changes they need to improve and grow.
To be a good fit for SalesRabbit, you should:
Possess a natural curiosity about how things work and how to improve them
Be equal parts humble and confident
Have grit like a honey badger
To be a good fit for this particular role, you should be/have:
- Experience sending mass emails to customers and prospects
- Experience using Pardot or other Marketing Automation tools
- Possess HTML and CSS email creation skills
- Able to create lead-generation forms
- Has created campaign attribution before via Salesforce or Google Analytics
- Willing to learn new technologies and skills
- Experience building and maintaining marketing automation workflows and defining and reporting on campaign performance
- Experience creating marketing automation campaigns to mine the current Pardot database and to nurture leads generated from new sources
- Eager to own email data management including segmentation, lead list management/upload, and lead qualification processes
- 5+ years of hands-on experience with marketing automation (Pardot preferred) and CRM systems (Salesforce preferred)
- Experience with lead flows in chat (Drift preferred), lead routing (ChiliPiper preferred), and Partner tracking (PartnerStack preferred).
- Able to deliver regular campaign results reports, including web analysis and evaluation of KPIs
- Able to establish lead scoring methodologies and intelligence to help sales prioritize activities
- Able to work with Opps to ensure proper flow of MQLs to SQLs from Pardot to Salesforce.
- Able to meet deadlines and work in a fast-paced environment
- Experience of integrating with web analytics tools like Google Analytics and Looker
- Strong knowledge of email marketing best practices, commercial privacy regulations (CAN-SPAM, CASL, GDPR), and webinar platform management
- Ability to work within cross-functional teams
- Ability to establish and maintain effective working relationships with coworkers, managers, and clients
Benefits:
- 10 paid holidays
- 20 days of PTO
- Marketing has a flexible in-office/from-home work environment
- 401(k) 100% matching up to 4% of salary (vesting is immediate)
- Company phone plan covering service for employee and spouse/child
- Onsite gym and other wellness initiatives
- Fully stocked break room and weekly catered lunches
- Corporate passes
- Women’s group
SalesRabbit is proud to be an equal opportunity employer and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law.